BOSTON—Even with the economy in the tank, interest in green products is on the rise. The Greenbuild International Conference & Expo last November expected a drop in attendance, but sold out the trade show floor with a waiting list and exceeded attendee estimates by 12,000 people. With this continuing momentum and proliferation of green products on the market, it’s increasingly difficult to know what’s really green.

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New Green Product Association Announces First Founding Members

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