Filed under: Kids and Parenting , Movies, TV and Books , Polit-eco , Activism , Plants and Wildlife Yesterday was the official DVD/Blu-ray release of Disney/Pixar’s acclaimed hit WALL-E . If you’ve seen the film then you already know that one of the major themes concerns the care of our planet and what will come from our society of want and waste- but in a fun way. It’s kind of ironic that while the film concerns matters of the environment that most store tie-ins associated with it consist of nothing more than random pieces of junk. Not so for Target. Target has a special code on their DVDs and Blu-ray sets that you can enter online to receive a free tree seedling that will be delivered to your home (quantities limited; no rain checks). Plants play a pivotal role in the film (and, of course, our survival). Does that need a spoiler alert? I don’t think so. You knew plants were important, right? The promotion by Target is a clever one, but wouldn’t it have made more sense for it to occur during a warmer time of year- say around Arbor Day? Either way, we applaud the spirit of the promotion (and the movie) and hope that some of those seedlings make it through December. WALL-E and Target are for the Trees originally appeared on Green Daily on Wed, 19 Nov 2008 11:04:00 EST . Please see our terms for use of feeds .   Permalink  |  Email this  |  Linking Blogs  |  Comments


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